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Goldwell Trend Zoom 2007

Goldwell North America kicked off Trend Zoom 2007 in Cancún this April with an electrifying performance by the RUSH London Artistic Team, which has accumulated an impressive body of photographic work over the past eight years. The team presented its Switch Collection for fall/winter 2007, and nearly brought the house down. "You can create any look with three techniques: layering, graduation and one length," says Artistic Director Andrew Heasman.



More than 1,200 salon owners and stylists stayed at the sumptuous Aventura Spa Resort on the Mexican Riviera, where they watched international artists and North American guest artists bring Trend Zoom 2007, the Reclaim Collection, to life. "This is the single largest event in our history," said Mario Argenti, president and CEO, KPSS, Inc., Baltimore, who stressed Goldwell's commitment to the professional. "I ask salon owners all the time if they want a retail line or if they want to be in the retail business. Without support systems like the ones Goldwell offers, they're just selling soap in a bottle."



The company also announced its Trend Zoom Color Challenge. Goldwell colorists were invited to interpret the Trend Zoom 2007 trend worlds in a highly creative way. Winners, who will be announced at the end of the month, will compete at the international finals in Berlin in October.



Aveda Master Jam Rocks Milan

Aveda brought a new sense of style to Milan, Italy, in March when it hosted Master Jam. Event MC Ray Civello, Aveda alum and president/CEO of Collega, introduced the event as the greenest Master Jam ever with exciting environmentally responsible elements, such as innovative materials, wind energy-powered processes and organic cotton clothing. As promised last month, here are a few more photos from the event.



San Francisco Treat

P&G Professional Care kicked off the opening of The Studio, San Francisco, hosting a special event for stylists and salon owners last April. Beauty pros from in and around the greater San Francisco and Sacramento, CA, areas were treated to an afternoon of inspirational education, a tour of the new space and networking opportunities. Alexander Herzberg, senior vice president, Professional Services, welcomed attendees and underscored P&G Professional Care's commitment to education.

Also on tap: Sebastian Professional North American Artistic Team Member Diva Poulos presented the Sebastian Professional Spring '07 Collection, featuring a demonstration on live models and a dramatic makeover that included taking one model from long hair to a short bob. Trucco North America Artistic Team Member Adam Fleishhauser presented Dollface. For their part, Sonya and Chris Dove demonstrated four trends from Trend Vision 2007 on eight models, showcasing cut, color and styling techniques to achieve each of the looks.



Rounding out the evening was a photo opportunity with all of the models from each presentation and the artists.

B.E.S.T. Foundation Hosts Dinner

The Bringing Everybody's Strengths Together (B.E.S.T.) Foundation recently hosted a dinner to celebrate the importance of the salon industry with attendees from the Anderson School of Management at the University of California, Los Angeles; members of B.E.S.T.; CNN's Larry King; and prominent salon leaders from PureOlogy, Sexy Hair Concepts, Dermalogica and L'Anza Healing Haircare. Guests discussed the positive impact the Global Salon Business Forum & Awards (GSBFA) has had on raising the standards of business ownership within the salon industry. The dinner helped to promote this year's GSBFA awards, which will take place in Hollywood, CA, on June 7–9, 2008.

From Left: Salon owner José Eber, Redken founder Paula Kent Meehan, Angelica Limcaco from José Eber Salon and Jesseca McNeill from the B.E.S.T. Foundation
From Left: Salon owner José Eber, Redken founder Paula Kent Meehan, Angelica Limcaco from José Eber Salon and Jesseca McNeill from the B.E.S.T. Foundation

Paul Mitchell Supports Event for Children of Northern Uganda

John Paul DeJoria and students from Paul Mitchell The School recently volunteered at Invisible Children, Inc.'s, second annual Displace Me event, which helped draw attention and awareness to the people of Northern Uganda, including thousands of children who have been abducted and forced to fight in a guerilla army. "There were more than 1,000 people who joined my family and our Future Professional volunteers at the Displace Me event in New Orleans, sleeping in cardboard boxes for a night to call attention to the many men and women displaced 900 miles away in Northern Uganda," DeJoria says. "We were so proud to take part in the event."

John Paul DeJoria (center) and Paul Mitchell The School Future Professionals at the awareness event.
John Paul DeJoria (center) and Paul Mitchell The School Future Professionals at the awareness event.

Calling All Beauty Professionals

Beauty professionals interested in helping in the fight against breast cancer are encouraged to join the "Beauty and the Breast" team in the 2007 Susan G. Koman San Diego 3-Day Walk from November 9–11. To register, go to the3day.org
.

Paul Mitchell Schools Raise Money For Charity

Paul Mitchell schools nationwide raised more than $615,000 for the Andrew Gomez Dream Foundation, Leeza's Place and Habitat for Humanity. The exact amount of funds raised was announced at the annual Paul Mitchell School Owners Summit and Magic of Memories dinner, held in Newport Beach, CA. The participating Paul Mitchell schools were recognized at the event, and the top 17 with the largest donations were rewarded with a day with a JPMS educational artist.

From left: Vidal Sassoon, Leeza Gibbons and Winn Claybaugh
From left: Vidal Sassoon, Leeza Gibbons and Winn Claybaugh

Portland Salon Marks 50 Years

When June and Oscar Bauer opened their first salon in Portland, OR, they could never have guessed that June and three of their children would all be working together at Mr. Oscar Hairstylists on Portland's Hasley Street 50 years later. June and Oscar met at the Portland Beauty Academy in 1947. Oscar began his career at Olds and Kings beauty salon Downtown before opening his own establishment, where he was in charge of all things business-related, while June established the salon's reputation for expert color services. Their three children did odd jobs at the salon while growing up, and as adults, they each tried different lines of work before joining their parents in the salon. After Oscar passed away in 1983, June remained with her children at the salon where they now service five generations of clientele, and a third generation Bauer is planning to work in the salon. It's a true lifelong family affair.

The Bauer family at a ribbon-cutting ceremony
The Bauer family at a ribbon-cutting ceremony

Joico Demonstrates Prom-Perfect Hair

Joico stylists were on hand at the annual Macy's Prom Fashion Show at the Union Square store in San Francisco. Stylists Betty Mayes and Lisa Williams created three different hot prom hairstyles on 17 models, which included the classic look, consisting of luscious curls; Princess, a polished and sleek look; and Diva, a series of faux-hawks and rocker styles. Mayes also gave a brief demonstration for prom-goers and distributed Joico's Style and Finish products.

A model struts her stuff on the runway.
A model struts her stuff on the runway.
Joico gave all the models trendy prom styles while Macy's provided the dresses.
Joico gave all the models trendy prom styles while Macy's provided the dresses.

Alterna's Gift

A-list guests such as Gisele Bündchen and Samuel L. Jackson gathered to show support for the National Kidney Foundation at the organization's annual Medical Advisory Board Dinner, sponsored by Alterna. Each guest received a gift bag with Alterna's Caviar Anti-Aging Shampoo and Conditioner.



Profound Beauty Brings Hope to Victims

Profound Beauty recently sponsored an event at Salon Reaction in Overland Park, KS, to raise money and collect clothing donations for Hope House, Missouri's largest shelter for victims of domestic violence. "We appreciated being able to partner with a product company that really cares about helping us make a difference in our local community," says Nancy Haenni, owner of Salon Reaction. The event featured a fashion show and a special guest appearance by Richard Calcasola, creative director for Profound Beauty and Intercoiffure North America.

Profound Beauty products are designed to address each individual's haircare needs
Profound Beauty products are designed to address each individual's haircare needs
Richard Calcasola, creative director of Profound Beauty, poses with models at the Hope House event.
Richard Calcasola, creative director of Profound Beauty, poses with models at the Hope House event.

ThermaFuse Hosts Educational Meeting

ThermaFuse recently hosted a cowboy-themed council meeting, intended to educate attendees through demonstrations, a factory tour and seminars on the topics of foundation cutting, coloring and finishing techniques from guest artist Bruce Todd Larsen. The event ended with a cowboy-themed dinner and entertainment.

Guest Artist Bruce Todd Larsen took the Council meeting's cowboy theme to heart.
Guest Artist Bruce Todd Larsen took the Council meeting's cowboy theme to heart.

HAIelite Appoints New International Creative Director

HAIELITE recently announced the addition of Edward Teitel as international creative director. In this role, he will develop educational programs, create artistic photography, and direct all national and international shows that feature the HAIclassic and HAIelite styling tools. Before joining HAIelite, Teitel, who was born in Japan, held a position with the Aquage artistic team. He is known for his keen eye for emerging trends and ability to overcome creative challenges. "The addition of Edward and his passion for blending hair artistry with HAIelite tools is another important step in continuing our reputation as the top hairstyling appliance brand in the country," says Connie Ouellette, president of HAIelite.

Edward Teitel
Edward Teitel

Napoleon Perdis Hosts a Star-Studded Grand Opening

Australian beauty giant Napoleon Perdis recently celebrated the opening of his retail boutique and Makeup Academy in Hollywood. Many of Tinseltown's brightest came out to help celebrate, including actresses Melissa George and Kelly Hu, supermodel Beverly Johnson and Olympic figure skater Sasha Cohen. The store provides the kind of pampering and personal attention reminiscent of the old Max Factor store and other cosmetics shops of Hollywood's Golden Age, which is exactly what Perdis had in mind. "We hope to start a new Golden Age of beauty with this store," Perdis says. "Our goal is to make it a kindof oasis that will allow women to rediscover those eras and connect them to their modern lives."

Napoleon Perdis and actress Melissa George
Napoleon Perdis and actress Melissa George
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American Salon Staff

American Salon Staff