Antony Whitaker

Antony Whitaker

Antony Whitaker is the ultimate educator and motivator, with a worldwide reputation based on more than 30 years’ experience in the hairdressing industry. He is internationally acclaimed as a gifted, multi award-winning stylist-turned-educator, motivator, business coach and best-selling author.

Originally from New Zealand, Antony moved to London and a job with Vidal Sassoon after completing his hairdressing apprenticeship in 1980. Cutting his teeth at the prestigious London salon, he swiftly moved from stylist to staff trainer, eventually becoming creative director in 1985 before, in 1989, heading back to the southern hemisphere in search of fresh challenges.

He opened the first Antony Whitaker salons in Australia, which soon gained a name for excellence in hairdressing and second-to-none service and training. He was twice named Australian Hairdresser of the Year, and picked up a clutch of other titles for team-building, salon design and marketing, education and photography, cementing his reputation as a first-class hairdresser, trainer and businessman.

In 1999 Antony sold his salons to focus on his growing consultancy work, travelling across the globe as an educator and motivational speaker. In 2003 he became Schwarzkopf’s Global Ambassador for Business Education, developing his trademark, no-nonsense style of inspirational business education.

Antony is now recognised and highly respected worldwide as one of the industry’s leading lights, having taken his message on management, money, marketing, team-building and retailing to more than 250,0000 hairdressers in more than 40 countries.

He has continued to pick up international industry awards, including the prestigious Grand trophy of the professional press in France. His photographic images and business articles have been published in more than 50 trade and fashion magazines.

Antony currently resident in the UK, presenting to packed audiences, working as a consultant to leading salons and writing inspirational articles for trade magazines. 

More recently he has swapped his scissors for a pen, releasing the first four books in his highly acclaimed GROW series. The books aim to set a new benchmark of business excellence for hairdressers. The most recent instalment of the series, focusing on ‘Marketing’, was released in August 2015 and has been an instant success.

2015 also saw the launch of two new educational products, the growmysalonbusiness youtube channel featuring a free weekly video clip from ‘The Two Minute Salon Manager’ and ‘Unplugged audio club’ a monthly subscription based CD or MP3 download with an industry icon.

In the fast moving world of hairdressing Antony Whitaker has remained at the top and continues to train, lead and inspire many of the hairdressing world’s biggest names. His unrivalled reputation as an educator across the industry ensures he is respected, admired and in much in demand.

For more information, bookings, seminar content details, online shop and free newsletter subscription visit:

Stories by Antony Whitaker