Beth Minardi has dedicated her professional life to the elevation of salon haircolor to an art form. For almost thirty years, she has worked both behind the chair as a star colorist, and has been instrumental in the development of several of the top color brands in use today. Beth began her colorful career at Clairol, where she became director if Education. At Redken, she traveled the U. S.,Training thousands of color professionals, and penned the monthly Shades EQnewsletter.
As an integral part of her current work at Joico, Beth created her own exclusive brand of professional Color: Beth Minardi Signature Shades, a collection of 77 intermixable conditioning colors.
With industry legend, Sam Brocato, she opened STUDIO B Hair, a salon oasis located on Manhattan's luxurious Upper East Side. She continues to lecture and teach extensively. Beth resides in New York City with her Poodle 'person'.