Criss-crossing the globe on behalf of Matrix for the past 10 years, Matrix Artistic Director Daniel Roldan is hailed as a hair rock star in more than 40 countries. From India, Italy and Indonesia, to Prague, Spain, China and Dubai, this gifted artist has mastered the international language of beauty. He prides himself on being able to adapt and communicate with every audience, as he strives to lift the skills and imagination of his fellow hairdressers in every corner of the world.
Daniel launched his career in Cleveland, where, as a salon owner, he first became acquainted with Matrix. In 2001 he accepted an offer from the company to relocate to New York to help introduce the brand through education worldwide. “It was supposed to be for a year or two,” he remembers, “but I never left!”
Best known for his cutting skills, Daniel also believes that any style is enhanced by color, so he always creates a color pattern when he designs a cut and style. No matter what he’s teaching, he cites the ability to empower stylists to create “that moment when a client looks in the mirror and her stress melts away as she takes in her transformation,” as the single most motivating aspect of his work.
His soft-spoken, polished demeanor and substantial expertise have resulted in frequent television appearances, including The Today Show, Fox News New York, Montel Williams and Oprah. He is also sourced regularly by beauty publications like Allure, Glamour, Cosmopolitan and Seventeen, and by trade journals like American Salon and Modern Salon magazines. Among the “leading ladies” who have sat in his chair are Michelle Rodriguez, Justina Machado, Mena Suvari and Devon Aoki.
In April 2011, subsequent to his very first entry, he received his first North American Hairstyling Award nomination, in the Texture category.
When he’s not traveling on behalf of Matrix, Daniel currently cares for clients at the renowned Cutler Salon in New York City.
“Matrix has been so supportive and I have grown so much in my years with the company,” Daniel comments. “Matrix is all about education, and in order to provide the best possible instruction, I must constantly improve my own skills to withhold the standard.”