David Thurston

David Thurston

Butterfly Loft Salon & Spa Co-Owner David Thurston has years of business experience. Over the last decade he has developed a salon-exclusive hair care product line sold nationwide, and has also served as a special consultant to a group of high-end salons in Orange County.  His wife and co-founder, Alexis has over 15 years of experience as a hair stylist, and has been responsible for mentoring many of the stylists working throughout the San Fernando Valley.

Butterfly Loft Salon and Spa opened on November 1, 2010, on Ventura Boulevard in Encino. The Thurston's have taken a second-floor commercial space that was vacant for seven years and transformed it into an upscale salon resembling an urban loft, with high, exposed ceilings, polished concrete floors, and dramatic floor-to-ceiling windows that extend across the length of the salon, offering views of the Encino hills above and the hustle-bustle of Ventura Boulevard below. 

Since the owners built the space from the ground up, they were able to create a custom exhaust system, designed to eliminate the fumes and chemicals caused by today’s specialized hair straightening treatments. Stylists activate the exhaust system over their individual stations by simply turning a timer switch.  The custom exhaust system along with a myriad of other eco-friendly design details have earned the salon green certification.  In 2013, Butterfly Loft was also selected as the World Model Salon by Wella / Procter and Gamble (the largest hair product company) for it’s eco-friendly procedures, implementation, and design.

Known as a hub of education in Los Angeles, Butterfly Loft has presented and hosted over thirty major in-salon education events, attracting some of the top educators in the world (Michael Shaun Corby, Lisa Vann, Mary Cuomo, Anthony Cress, Alan Benfield Bush, to name a few), and hosting stylists from all over the country.

In 2011, 2012, and 2013 Butterfly Loft was selected as the exclusive salon for one of Los Angeles’ most important fashion shows, providing backstage hair services for the world’s top models and designers, including Calvin Klein, Tommy Hilfiger, Giorgio Armani, Karl Lagerfeld, and more.

The salon has been featured often in the leading salon publications, including Allure Magazine, Launchpad, American Salon Magazine, and California Stylist magazine.  In 2013, it was voted as “Best Salon in the Valley” in Ventura Blvd Magazine.

 

Stories by David Thurston

As a stylist, if you’re pushing yourself to try new creative things, or if you’re challenging the established artistic boundaries, you’re going to have a few clunkers or flops along...
This is not a dress rehearsal. This is your one life. You only get one of them.

Don’t waste it living with toxic relationships or working in an uninspiring salon. Don’t...
Working hard, hustling, being ambitious, saying yes, being accessible… these are all important ingredients to success. But, sometimes saying no can also be just as important.

Often, I see a client...
Mentor A has a positive outlook, dresses professionally, teaches skills to their assistant, and trusts them with opportunities to cut, color, and style. Mentor B is negative, unprofessional, and just...