Patrick McIvor is Artistic & TechniCulture Director for Goldwell and KMS California, founder of HI :) Media Solutions (a subsidiary of Patrick McIvor Color Studio, Inc.) and owner of 101 E. Center Salon. As one of the most respected colorists in the industry, McIvor was the founding Color Director for Nick Arrojo and Rodney Cutler at Arrojo Cutler Salon on 57th Street in NYC and has now rejoined Nick Arrojo as Techni-Color Director of ARROJO. McIvor is a cultural junkie inspired by international cosmopolitan influences from fashion and global trends to technology. Specializing in social media and salonable haircolor, McIvor creates new experiential educational formats that highlight technology with technique and culture to help stylists build business and take back their social networks. The team at 101 E. Center Salon creates beautiful, sexy, believable hair in an intimate studio environment utilizing technology (in-salon digital consultations and mobile styling lessons), to make guests the center of a TechniCulture Salon Experience. They also educate salon professionals on how to join the TechniCulture Revolution with 101 Center Education Experiences. McIvor is featured in the book “50 Hairstylists” and was named one of the best colorists in the USA by Allure Magazine. For more information visit www.patrickmcivor.com.