Sam Villa

Sam Villa

Sam Villa

Sam is the Education Artistic Director for Redken. He has a unique ability to inspire, motivate, and entertain while teaching. His dynamic stage performance, dramatic cutting style, and technical wizardry are the result of his desire to learn. “I believe, that those who teach must never cease to learn,” says Sam.  Known for his down-to-earth, refreshing approach to education, Sam has a way of putting people at ease as he shares fresh, exciting design concepts.

Vidal Sassoon became Sam’s key role model after attending his first hair show with his father.  Sam credits this event as changing his life. He fulfilled his dream to become a hairdresser and it’s no surprise that Sam went on to win Behind the Chair “Favorite Platform Artist and Educator” at the prestigious Stylist Choice Awards in 2012, 2011 and 2007, and Favorite Overall Educator of the Year in 2015.

Sam now has more than 30 years teaching experience – he joined Redken in 1998. As Redken’s Education Artistic Director, Sam is in constant demand at international and domestic trade shows and in-salon programs where his progressive teaching approach enables stylists to absorb new techniques quickly and for practical use in the salon. Sam is also a lead Facilitator at the Redken Exchange in New York City where he teaches a variety of design and trend sessions to salon professionals from around the world and is part of the team that trains the entire Redken Artist Network worldwide.

Sam is co-founder of the Sam Villa® brand (Allvus, LLC) designed to bring “More Sam to More People” - his educational world can be experienced on

Stylists have access to “The Aspire Tour™” – hands on education filmed in salons across America, and “Sam Villa Studio Sessions” – methods demonstrated in a virtual salon. Hot tips and techniques can also be viewed and Sam Villa Signature Series tools – brushes, combs, thermal tools and shears/razors - can be accessed online, through Redken distributors and Salon Centric stores nationwide in the US and Canada.  Facebook: SamVillaPros -- (Search for Sam Villa Professional); YouTube:; Twitter: @SamVillaPro -; Instagram: @SamVillaHair - Accolades: Favorite New Company Under 7 Years Old 2014; Favorite Platform Artist and Educator 2007, 2011 and

2012; Favorite top-five finalist from 2001, 2002, 2003, 2004, 2005, 2006, 2008, 2009, 2010, 2013, 2014; Redken Platform Artist of the Year 1998; 2014 American Salon Professional’s Choice Awards/Platform Artist; “Master of the Craft” Award from the Art & Fashion Group 1992; and finalist in the North American Hairdressing Awards — Classic Category 1991.

In 2013, Sam launched a consumer-oriented website

as a resource for women to gain styling knowledge to create that “just walked out of the salon” look everyday at home.  “How To” step-by-step styling tutorials ( with tips on how to use products and Sam Villa tools (brushes, combs, thermal tools), walk viewers through the styling process for professional results at home. Facebook:  YouTube: Twitter: Pinterest:; Instagram: @SamVillaHair + #SamVillaHowTo.

In 2014 Sam Villa’s HairShow Blowout Bar opened the first ever location with LOOK Style Society at Town Square Las Vegas. “I teach stylists tips and techniques to style hair quicker with predictable polished finishes and I developed a line of tools that deliver maximum results with minimum effort. HairShow is a way to showcase all of the education, knowledge, tips, tricks and tools to the public. We’re going to pamper guests with quality professional blowouts in a conveniently located luxurious environment,” explains Sam. To book a reservation or for additional information, call 702.712.4348 or visit

Stories by Sam Villa