The Value of Creating a Connection with Your Clients

Hairdressers that retain clients do so by having good technical services, as well as customer service.  In fact, 80 percent of a hairdresser’s ability to retain guests is based on the service itself, rather than the result of the service. The way a stylist connects with guests and actually performs services, and the way they make a guest feel accounts for more than the actual end result of the service. People want to feel connected and part of a community and they want to be comfortable and recognized—that’s what keeps them coming back.