The Value of Creating a Connection with Your Clients

Sam Villa and Andrew Carruthers
Sam Villa and education director, Andrew Carruthers

Hairdressers that retain clients do so by having good technical services, as well as customer service.  In fact, 80 percent of a hairdresser’s ability to retain guests is based on the service itself, rather than the result of the service. The way a stylist connects with guests and actually performs services, and the way they make a guest feel accounts for more than the actual end result of the service. People want to feel connected and part of a community and they want to be comfortable and recognized—that’s what keeps them coming back.