The holiday season is in full swing, and your salon is bustling with clients who are squeezing in their cut and color before heading out of town. With increased foot traffic, it’s the perfect time to offer add-ons. Millennium offers a few pointers on how to make the most of the season.
1. Incorporate Holiday Flavors: Scents have neurological effects that can impact everything from blood pressure to mood, and many people associate certain smells with holiday cheer. Adding scents like apple cider, brown sugar, evergreen, mint, and cranberry to services like facials and paraffin treatments will tempt clients to indulge.
2. Promote on Social Media: Businesses that show holiday spirit with themed social media pages appear more welcoming and lure clients through the door. Pro tip: Use Millennium to send targeted email blasts about seasonal promotions and add-ons.
3. Spread the Word: Make sure that all staff, including front desk personnel, are talking about add-ons. When booking appointments, suggest trying the exfoliating Brown Sugar Scalp Scrub that clients are raving about. Pass out add-on menus while clients are waiting for their appointment.