After finding major success with Scottfree, his 2,000-square-foot, full-service salon in Milwaukee, Scott Yance decided to take on New York City.
SFNY owner and stylist Scott Yance
Rather than open a traditional salon, last year Yance partnered with fashion stylist and owner of FreschStyle, Jessie Freschl, to create SFNY, a private studio in midtown that’s devoted to beauty and fashion.
The studio’s floor-to-ceiling windows offer loads of natural light and a view.
“Privacy is a big thing. I wanted to create a little oasis,” Yance says. SFNY is by appointment only, and most guests are already clients or referred—think people you would be making house calls for.