Take a Look Inside One of New York's Most Exclusive Salons

SFNY has a cozy and chic apartment-style look.

After finding major success with Scottfree, his 2,000-square-foot, full-service salon in Milwaukee, Scott Yance decided to take on New York City.

SFNY owner and stylist Scott Yance

Rather than open a traditional salon, last year Yance partnered with fashion stylist and owner of FreschStyle, Jessie Freschl, to create SFNY, a private studio in midtown that’s devoted to beauty and fashion.


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The studio’s floor-to-ceiling windows offer loads of natural light and a view.

“Privacy is a big thing. I wanted to create a little oasis,” Yance says. SFNY is by appointment only, and most guests are already clients or referred—think people you would be making house calls for.

A single shampoo bowl enhances the exclusive vibe.
“You call a concierge, who performs a type of interview to find out what you need to make your session amazing: transportation, a playlist, personal styling, makeup, if you want champagne and caviar or a burger and mariachi band. We pride ourselves on the amenities,” he adds. “As for hair services, whatever the need is in that moment, we’ll do.”