Artist Stories: The Schorem Barbiers - Pt 2

In Part 2 of our Artist Stories video interview with global social media phenoms and Schorem Barbiers founders Bertus and Leen, we take a deeper dive into the story behind their success—including lessons learned along the way (i.e. the importance of telling "interesting stories" across social platforms and one of their biggest learnings: "It's all about the clients.")  
To view Part 2 of this unique success story, check out the video below (and stay tuned for Part 3, coming soon.) 
About: Gordon is Senior Director of Digital at American Salon where he works with the entire editorial team as well as with the considerable resources of parent company Questex to bring you stories, resources and more, 24/7.

Gordon can be found online at or as @gordnm on Instagram. In real-time, you can find Gordon at major beauty events where he often teaches classes on business and career development as well as best practices in digital and social media.  Email Gordon at [email protected].


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.