Artist Stories: Sonya Dove - Salon Owner, Colorist, Educator and Creative Director, Wella Professional

I first met Sonya Dove in 1999 at a big beauty show in Long Beach, California (now known as the International Salon and Spa Exposition Long Beach) where she was part of a group of Wella Professionals artists volunteering their considerable talents to training members of the National Cosmetology Association (NCA) Design Team. I was executive director of NCA at that time and in need of help. Sonya was a shining star amongst a constellation of stars who came to my rescue–leaving a long-lasting impression upon me as a quiet, calm, strong creative force who led with kindness and intelligence. 

Over the years, our paths have crossed many times, and my first impression of this amazing woman has only been validated, time and time again. Today, Sonya remains a  leading educator and creative director within Wella, and is recognized all over the world for brilliant color work and stage presence. She is also a working salon colorist, haircutter and stylist, as well as a salon owner. Most recently, Sonya was appointed Color Director with Intercoiffure North America (in addition to her role with Wella), volunteering once again to support our larger community of professionals.

At Intercoiffure NA's recent spring event, I had the opportunity to sit down with Sonya to discuss her amazing career—and her life, her passions and purpose—as part of our ongoing Artist Stories short-form video stories.  Click on the video to watch and learn. 

About: Gordon is Senior Director of Digital at American Salon where he works with the entire editorial team as well as with the considerable resources of parent company Questex to bring you stories, resources and more, 24/7.

Gordon can be found online at or as @gordnm on Instagram. In real-time, you can find Gordon at major beauty events where he often teaches classes on business and career development as well as best practices in digital and social media.  Email Gordon at [email protected]