Best Advice: Antony Whitaker

This week’s Best Advice video comes from internationally acclaimed, award-winning stylist-turned-educator, motivator, business coach and best-selling author Antony Whitaker. 

Starting his career as a stylist with Vidal Sassoon in London (eventually becoming a Sassoon trainer and creative director), Whitaker went on to open his own salons in1990, soon cementing his industry standing with awards for team-building, salon design and marketing, education and photography.

Since then, Whitaker has gone on to develop a global reputation as a passionate and inspiring business presenter, having taken his message on management, money, marketing, team-building and retailing to more than a quarter of a million hairdressers in more than 40 countries. His best selling GROW series of salon management books is an industry favorite among leading salon owners and managers alike.


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

We met up with Whitaker during the recent Paul Mitchell Business rEvolution event, where he wowed the audience with his insight and advice on how to best grow business, careers and lives in today’s evolving salon economy. To view his Best Advice, watch the video below.

About: Gordon is Senior Director of Digital at American Salon where he works with the entire editorial team as well as with the considerable resources of parent company Questex to bring you stories, resources and more, 24/7.

Gordon can be found online at or as @gordnm on Instagram. In real-time, you can find Gordon at major beauty events where he often teaches classes on business and career development as well as best practices in digital and social media.  Email Gordon at [email protected].

Suggested Articles

Good planning and forecasting can help mitigate risk by assessing what the likely financial ‘pinch points’ might be over the coming weeks and months.

Nick Stenson digs deep into the protocols you should have in place at your salon, from PPE for staff to how to manage clients.

A naturally curly girl herself, Nià Pettitt dreamed of opening up a salon where women like her would feel welcomed.