Best Advice: Terri Cowan

Today’s Best Advice video comes from renowned business leader and coach, Terri Cowan.  Her direct, common sense approach to measuring and quantifying extraordinary customer service, combined with her undeniable sense of humor and deep connection to the realities of everyday salon life make Terri (along with her partner in business and life, Steve Cowan) among our industry’s leading and most respected speakers and business trainers.  

Together, Steven and Terri Cowan are committed to upgrading the image our industry, and firmly believe that quality service is the key. It is because of this insight and dedication that they continue to create positive change in the businesses and lives that they connect with every day. spent time with Terri and Steve at the recent Paul Mitchell Business rEvolution. Watch for more Best Advice episodes from Steve and Terri in the coming weeks.


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About: Gordon is Publisher/ VP of Digital at American Salon where he works with the entire editorial team as well as with the considerable resources of parent company Questex to bring you stories, resources and more, 24/7. Gordon can be found online at or as @gordnm on Instagram. In real-time, you can find Gordon at major beauty events where he often teaches classes on business and career development as well as best practices in digital and social media.  Email Gordon at [email protected]