There's an App for That
Make your life easier with these four virtual assistants.
According to a recent study by the Pew Research Center, nearly two-thirds of Americans are smartphone owners, and for many, these devices are a key entry point to the online world. In turn, more and more beauty companies, salons, distributors and shows are building apps to interact with clients and stylists. Check out these mobile applications, which are designed to serve as tools to help stylists and clients. —K.M.
What: The Color Formulator is a collection
of tools to help salon professionals with their everyday haircoloring needs.
How: Determine the client’s current color state, select
a shade from ChromaSilk color swatches and hit “formulate.” The app provides tips for refreshing, retouching, virgin color application and gray coverage and offers full access to all ChromaSilk color swatches.
Millennium Systems International's My Meevo
For: Meevo client
What: The My Meevo app gives beauty pros instant access to their MeevoSmart Center, a sales dashboard to view statsand game alerts.
How: Users can view personalized sales metrics, product and service totals, rebook percentages andgame alerts, and can compare metrics against historical data points.
Aveda Invati Journey
What: The Invati Journey was developed by lifestyle experts to support thicker, fuller hair through a holistic approach, like offering nutrition and stress-management advice alongside hairstyling, cut and coloring tips.
How: The app provides tips and support for healthy beauty and lifestyle habits, a journal to record the process, and tools to help document and measure success.
For: Client and stylist
What: The app provides education and inspiration for hairdressers and increases value for clients.
How: Along with facilitating a consultation, the app gives clients access to product prescriptions and video demos of looks to recreate. Hairdressers receive access to cutting-edge education and exclusive content.