Clipperguy Business Building from A to Zoot - Letter I is for Instagram it!

Letter I is for Instagram it - Social media is evolving and our industry’s use of it is moving along with the changes.  Pinterest is a favorite of the fingernail world. Barbers love instagram.  Educators are now discovering Periscope.  The basic message of this video is “get busy on social to build business”, not specifically to use Instagram.

As far as Instagram, goes, though, I have a suggestion.  Stop using your phone.  When you create a haircut that you wish to share instead of reaching for your phone ask the client for theirs.  If you are like most haircutters 99% of your friends are other haircutters.  They might like you work, but, they will never buy a haircut from you.  We cut each other for FREE.  You have 2,000 followers, nearly all cutters.  Your client is perhaps a dentist.  They have only 250 followers, some dentists, no haircutters, all potential clients.  Use their phone to capture the cut and have them post it to your Instagram and tag you in it.  They also have this cut in their gallery for their next visit to show you as a reminder of what they liked.


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

About: Ivan Zoot is ClipperGuy Ivan is a licensed barber, licensed cosmetologist and certified personal trainer.  Ivan specializes in working with salons, individuals and brands to get healthy, stay healthy, build business and increase profits and productivity. Ivan is a must see presenter at educational events and trade shows throughout the world. His book series, ClipperGuy Says… features eight titles ranging from technical cutting and business building to revealing the secrets of the cutting system he developed and used to break three Guinness World Hair Cutting records. The ClipperGuy channel on Youtube is a hair industry favorite for Ivan’s education, motivation and inspiration.  He has hundreds of videos there. More information about Ivan is available at