Clipperguy Business Building from A to Zoot - Letter J is for Jump On The Broom

Letter J is for Jump On The Broom - The broom is a management tool and a marketing tool, not a housekeeping tool.  Seriously.  It is better as a manager to sweep than to have an assistant or receptionist do it.  Sweeping puts you on the floor, between the chairs, amongst the clients and the cutters.  It is a great way to gain powerful insight about what is going on in your business.  I learned this a long time ago when working with a chain of shops.  Close supervision was fundamental to the shops progress and success.  There was no better way to manage well than form the broom.

About: Ivan Zoot is ClipperGuy Ivan is a licensed barber, licensed cosmetologist and certified personal trainer.  Ivan specializes in working with salons, individuals and brands to get healthy, stay healthy, build business and increase profits and productivity. Ivan is a must see presenter at educational events and trade shows throughout the world. His book series, ClipperGuy Says… features eight titles ranging from technical cutting and business building to revealing the secrets of the cutting system he developed and used to break three Guinness World Hair Cutting records. The ClipperGuy channel on Youtube is a hair industry favorite for Ivan’s education, motivation and inspiration.  He has hundreds of videos there. More information about Ivan is available at


Enjoying this story? Subscribe to Hello! Gorgeous

Hello! Gorgeous is your weekly guide for inspirational trends, techniques, tips, education and the latest beauty news. To read on the go, sign up today to get beauty news and updates delivered right to your inbox!

Suggested Articles

Riawna Capri and Nikki Lee talk their latest project, and you're going to love it.

Savvy salon owners can use these fresh ideas to boost business this summer.

Cassie Kurtz, barber and founder of Her Chair His Hair, is on a mission to change the barbering industry.