Letter X is for Xtras- A few posts back we discussed added value. The xtra conversation is pretty similar. Sharp service providers are always innovating on the little or big extras they offer. I love learning about the ways hair cutters add xtras to set themselves apart and add value to their experiences. Adding extras is a great part of the price increase discussion, too. When you give more no one gripes about paying more for it.
About: Ivan Zoot is ClipperGuy Ivan is a licensed barber, licensed cosmetologist and certified personal trainer. Ivan specializes in working with salons, individuals and brands to get healthy, stay healthy, build business and increase profits and productivity. Ivan is a must see presenter at educational events and trade shows throughout the world. His book series, ClipperGuy Says… features eight titles ranging from technical cutting and business building to revealing the secrets of the cutting system he developed and used to break three Guinness World Hair Cutting records. The ClipperGuy channel on Youtube is a hair industry favorite for Ivan’s education, motivation and inspiration. He has hundreds of videos there. More information about Ivan is available at www.clipperguy.com.