David Thurston on Saying No

Working hard, hustling, being ambitious, saying yes, being accessible… these are all important ingredients to success. But, sometimes saying no can also be just as important.

Often, I see a client call at the last minute and want to be squeezed in for an appointment… the stylist is completely booked… they're afraid of staying no… so instead they say, “Come on in, I’ll fit you in."

Squeezing in that client can have a negative rippling effect. For example, it can result in your other clients having to wait longer, or it may lead to you not having as much energy and enthusiasm to give your other clients, as well as your family when you get home. The extra stress can affect your health as well.

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Saying no can be empowering and can improve your self worth. It says to yourself and others that someone else’s needs are not always more important than your own needs. It says that you are in complete control of your day and not going through the day on the whim of when other people demand your time. It can also show your clients that you are in high demand, which makes them value the time they get to spend in your chair even more.

Finally, saying no can be good for our creative minds. Being too busy clutters the brain and it can block access to our creative side.

As I write this, I realize I’m writing it to myself. I'm so wired to say yes, which is generally a good thing, but counter-intuitively sometimes it truly harms our businesses and ourselves. Keep saying yes… but evaluate, prioritize, and look at the word “no” with fresh eyes. –David at Butterfly Loft

About: David Thurston is the founder of Butterfly Loft salon and Ubungalows Luxury Salon Suites, that combined make up a 10,000 square foot salon and spa located in Los Angeles, California.  He is also the founder of Butterfly Circus, a touring education team made up of some of the most recognizable stylists in the world, who collaborate to put on large hair shows.  David is also the co-founder of Butterfly Loft Academy, a hands-on education company that teaches the latest Balayage, color melt, and vivid/pastel coloring techniques. Follow Butterfly Loft on Instagram.

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