“If you’re not getting 10 no’s a day, you’re not trying hard enough,” says DiGrigoli. While that might sound harsh, it’s actually good advice. Don’t be afraid of rejection. Follow these steps to increase your rebooking numbers:
1. Capitalize on holidays to rebook clients who are hesitant. Let them know that your schedule fills up quickly during the holidays and that you want to make sure they get in to see you. Always come from a caring place when discussing rebooking with a client.
2. While prebooking gives you the control over your financial status, you should always give clients the option to cancel if something comes up.
3. Use any number of prebooking programs, but make sure to get properly trained. Salon owners should offer a variety of ongoing prebooking software training throughout the year.
4. Prime yourself for success. Look at your book each day and zero in on your goals. If you have 12 clients booked that day, set a realistic goal of rebooking eight of them.
At Your Service
Neil Ducoff on Rebooking:
Have a system that links stylists to front desk at check out. The stylist can give their client a verbal and written pre-book maintenance cycle that lists their next visit date. This information then goes to the front desk where someone in Guest Services says, “[stylist’s name] recommends that your next cut/color be done on [date]. Do you prefer the morning or afternoon?”