Editors Blog: Behind the Scenes of the Pureology Cover Shoot

If you haven’t seen our May issue yet, you’re missing out—and if you haven’t seen the behind-the-scenes video, then you’re really missing out. Ruth Roche, award-winning colorist and Pureology’s number-one woman created an out-of-this-world collection for us, and we couldn’t be more excited to share it with you. Beautiful in every way, each of the five looks has a little bit of “Ruth” to it, a quirky, whimsical quality while retaining a tasteful elegance. Check out the video Pureology shot during the cover shoot for an inside look at how the magic happened.

About: Kristen Heinzinger is the Managing Editor of American Salon, where she gets to report on the latest products, trends and industry hotshots. She holds a B.S. in journalism from Boston University, and has previously worked as an editor for beauty, art and finance publications. She currently lives in New York City, in an apartment where a multiplying collection of dry shampoos, conditioners, eye creams and nail polishes are earning her lots of potential for an episode of "Hoarders."


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Videography: Ben Carey