Guest Blog: "Out There" at America's Beauty Show with Ruth Roche

American Salon presents "Out There," a series of video blogs by Pureology Global Artistic Ambassador Ruth Roche.

At America's Beauty Show in Chicago, Ruth takes you through some of what she knows is required to create a successful show presentation. The wig saga continues (click to see Part 1 of this series) - will she get to use them ... or not?

YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to Hello! Gorgeous

Hello! Gorgeous is your weekly guide for inspirational trends, techniques, tips, education and the latest beauty news. To read on the go, sign up today to get beauty news and updates delivered right to your inbox!

About: Ruth Roche specializes in design/finishing trends and business – she’s as captivating in front of thousands as she is in an intimate in-salon setting.  She is the winner of multiple North American Hairstyling Awards (NAHA) awards and has contributed to Milady’s Standard Textbook of Cosmetology.  Stylists from around the world learn, grow and fuel their creative fire with her.  She is an established celebrity stylist (Anne Hathaway, Claire Danes, Amy Adams, Pink, Jenna Fischer, Mariah Carey…) and maintains a loyal clientele at RARE Salon in NYC, where she is both founder and creative director.

Suggested Articles

Owners can invest in technologies that help them optimize daily operations and benefit their employees.

Riawna Capri and Nikki Lee talk their latest project, and you're going to love it.

Savvy salon owners can use these fresh ideas to boost business this summer.