Guest Blog: "Out There" at America's Beauty Show with Ruth Roche

American Salon presents "Out There," a series of video blogs by Pureology Global Artistic Ambassador Ruth Roche.

At America's Beauty Show in Chicago, Ruth takes you through some of what she knows is required to create a successful show presentation. The wig saga continues (click to see Part 1 of this series) - will she get to use them ... or not?

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About: Ruth Roche specializes in design/finishing trends and business – she’s as captivating in front of thousands as she is in an intimate in-salon setting.  She is the winner of multiple North American Hairstyling Awards (NAHA) awards and has contributed to Milady’s Standard Textbook of Cosmetology.  Stylists from around the world learn, grow and fuel their creative fire with her.  She is an established celebrity stylist (Anne Hathaway, Claire Danes, Amy Adams, Pink, Jenna Fischer, Mariah Carey…) and maintains a loyal clientele at RARE Salon in NYC, where she is both founder and creative director.

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