Hairbrained in London: Make Some Noise

We have just returned from a week in London, one of the highlights of this awesome trip was attending NOISE.

Noise was launched 3 years ago in London as the brainchild of Saco International Creative DirectorRichard Ashforth. Just like old school raves, the location and lineup aren't announced until hours before the event, building suspense and anticipation.

Held at the Church of St John-at-Hackney in trendy East London, Richard invited teams from all over the world including Allilon (UK), Peter Gray (UK), X-Presion (Spain), Tim Hartley (UK), Brooks & Brooks (UK), Xavi Garcia @ Salon 44 (Spain), Debut Academy (China) & Saco Hair (UK/France).


Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

The church was packed with excited hairdressers and the teams truly pushed creative boundaries with their live demonstrations. Hb Co-Founder, Randy Taylor, captured all the action with his camera and we shared some incredibly well received broadcasts on our Periscope channel. 

We plan on working closely with Richard, to help bring this progressive and inspiring event to the US in 2016!

About: Hairbrained is a community of hairdressers that share a deep passion and desire to celebrate the craft of hairdressing, online socially.The community was founded by two hairdressers, Randy Taylor, a photographer / hairdresser; and Gerard Scarpaci, a world-class educator/platform artist. Both have love for our industry; its people, and the craft of hairdressing. For more information visit