When Harper Salon co-owners Nikki Pittam, Nicole Hartmann and Carla Gentile sat down to discuss the design concept for their business cards, they knew they wanted to do something a little different. Ultimately, they decided upon a series of cards in shades that reflect the salon’s color palette of grey, silver, black, green and yellow. The logo is also unique—three strokes make up the “H” in Harper. Whether they stand for the three partners or three strands of hair is up for discussion. When clients turn the appointment cards over, they’ll find any number of sayings, from “Adios” to “Toodle-oo” with the words “until next time at harper” underneath. The partners hired graphic artist Vera Matranga to bring their brand to life. The cards were printed at 4over4.com, which boasts “super-fast production” and low prices. The card stock has a bit of heft, and to add tactile interest, a few of them have a shimmery finish. Gentile says that clients love their branding from the business and appointment cards to their menu. “People come to Harper to get great hair but also to have fun and experience something new,” she said. “We take our craft seriously but know that at the end of the day, it’s hair and a great way to connect, have fun and express yourself.”—K.K.
Harper Salon's Business Cards Reflects its Whimsical Culture
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