House of Cards: Candy Shaw's Business Card

Candy Shaw admits that the most successful marketing tool she has ever used is her business card. At her salon in Atlanta, each stylist’s card features their photo along with a fun, non-hair related fact about themselves. On Shaw’s card, she shares that she clogged at her wedding. “The fact draws people in to your story,” says Shaw. “It makes them chuckle, and hopefully want to meet you.” Still, Shaw says that a good business card should be clean, simple and identify your brand based on its color and design. So clients feel that they can reach her anytime, she also includes her cell phone number. Finally, to make the cards seem more fun, she chose a portrait style instead of the standard landscape design. “Our cards personify who we are as a culture,” says Shaw. “Fun, friendly, and of course, fantastic!”

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