Janet Rufin, owner of Janet Rufin’s Parlor in NYC and a ColorpHlex educator spoke to us about how this system increased her add-on revenue as well as the numbers of satisfied customers returning to her salon.
Part of developing a lucrative business is to understand “top line” sales strategies. For example, add-on services are one area where salon owners can be growth focused. However, just adding new services to the menu isn’t enough. Salon owners need to do research to gather information such as the overall cost of service, client needs and staff support. The good news is some add-on services reap a lot of benefits, such as using ColorpHlex after a cut or in addition to color or relaxing services. “It allows us to do what we have to do and not worry about what could go wrong during those services,” says Rufin. It’s like an insurance card allowing the stylist to be creative within reason and not worry about hair damage. In fact, the company had the product tested by an independent lab that showed that hair bleached using the ColorpHlex system was four times stronger than hair that was bleached without it. Rufin believes this product has helped her ensure long-term relationships with her clients. She started adding the product to different services at her salon. Later, she got calls and texts from her clients asking her what she used. They also wanted to know what shampoo or conditioner to use to keep their hair looking and feeling great. ColorpHlex offers an at-home kit of products including shampoo and conditioner that Rufin sells at her salon. As a business owner, selling the kit brings in additional profit and the retail aspect ties back into overall client satisfaction. The price point for using ColorpHlex as an add-on service at Rufin’s salon can vary from $25-50 depending on the length of the client’s hair and whether the original service is a cut or color. She charges $25 for adding on ColorpHlex to a hair cut and $50 if she’s doing a color correction. The bottom line: add-on services can be a great way to increase revenue and customer satisfaction.