Lydia Sarfati: Choosing A Product Line

Lydia discusses product purchasing, merchandising strategies and how to choose a product line at your spa/salon in this week’s audio blog.

About: Founder and CEO of the first company to bring seaweed-based skincare treatments and cosmetics to fruition in the U.S market, Lydia Sarfati is an industry leader. She is the developer of the world-renowned Repêchage® Four Layer Facial®, offered in over 40 countries, and today, she presides over a 50,000 square foot manufacturing, research and development and training facility in Secaucus, NJ. She appears nationally and internationally at esthetic trade shows, has produced 17step-by-step instructional videos, is the author of Success at Your Fingertips, and has published The Repêchage Professional Skin Care Methods and Protocols and The Lydia Sarfati Book of Skin Science, both comprehensive works of skin conditions, skincare and body treatments, and medical esthetics including pre and post-operative care protocols. 

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