To keep a balanced rotation of new and existing customers, it's crucial to kick your marketing strategy up a notch. Here, five tips from Kabbage.com, a site for small-business owners, that can help increase revenue.
1. Build a User-Friendly Website
2. Integrate Online Booking
Software services like Meevo 2.0 or SalonBIZ can help your salon seamlessly manage day-to-day sales and appointments while your staff tends to other needs.
3. Be active on Social Media
4. Get Reviews
If you want to attract new customers, you have to help people overcome the fear of the unknown. Review sites like Yelp and Google My Business can add credibility to your salon and draw in new business.
5. Run a Referral Program
Word of mouth is one of the most effective marketing strategies and can help you add to your new client pool while also rewarding
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