To keep a balanced rotation of new and existing customers, it's crucial to kick your marketing strategy up a notch. Here, five tips from Kabbage.com, a site for small-business owners, that can help increase revenue.
1. Build a User-Friendly Website
The website doesn’t have to be fancy, but make sure it’s updated with current contact information, the correct address and images.
2. Integrate Online Booking
Software services like Meevo 2.0 or SalonBIZ can help your salon seamlessly manage day-to-day sales and appointments while your staff tends to other needs.
3. Be active on Social Media
Social media is the best way to highlight your stylists’ work. You don’t have to be on all networks, but stay active in platforms that are highly visual like Instagram and Facebook.
4. Get Reviews
If you want to attract new customers, you have to help people overcome the fear of the unknown. Review sites like Yelp and Google My Business can add credibility to your salon and draw in new business.
5. Run a Referral Program
Word of mouth is one of the most effective marketing strategies and can help you add to your new client pool while also rewarding
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