With the influx of LIVE streaming platforms and apps, I have been getting several questions on this topic and while LIVE streaming and broadcasting is nothing new, with the launch of Periscope, it seems to have been gaining momentum in some business categories.
So here are my thoughts….
As with any social platform, I always recommend starting with a clear objective of why you are engaging, how you are engaging, who are you engaging with, a content plan and a commitment to consistency. If you can only commit to one platform, then do that, and do it awesomely.
And with all of that, comes the last, and maybe most important thing, be mindful of how and when you choose to broadcast. Too much noise? You lose people. Too much TMI? You lose people. Too much sharing of events where people paid to attend, well, you know the answer to that one. #notcool
Periscope
App based (Periscope)
Links to Twitter
Lots of trolls
Save video option (but be mindful, context is key, so saving them and posting to YouTube may simply be out of context for the viewer)
Potentially high engagement
User can set notifications of broadcasts
Disappears from page in 24 hours
Sometimes poor quality
Comments feed for engagement
Hearts as likes
Light analytics in app
Facebook LIVE
App based (Facebook)
Available to verified pages and personal pages only, not business pages (yet)
More qualified audience (if you have been using your personal page for business as well)
Save and share video option (can share to biz page, if relevant, as well as embed on your website, but again, be mindful of the context when sharing to other platforms)
Stays on your timeline as long as you want it to
Can be edited post broadcast (Go to videos, select video, select edit)
Users can “subscribe” to get notifications of future broadcasts
Potential high engagement, depending on your personal page following and sharing plan
High quality
Comments feed for engagement
Likes as likes and comments as comments
No analytics per se (since its done via your personal page) but as with any Facebook native video, you can measure views and of course, measure likes, comments and shares.
At the end of the day, I will go back to be where your clients are. Are they on Periscope? Go there. Are they on Facebook? Go there. But always be mindful of your intention for broadcasting and the value you are bringing to the conversation.
My take? Facebook LIVE could be a game-changer, as there are a billion more people on Facebook than Periscope. I love the “no trolls” aspect, as well as the quality of experience for the broadcaster and the viewer. And at the end of the day, quality is what our audience wants, quality of content and experience.
Time will tell. And with all that is happening on the social web, it will change in a blink. Again.
Love + Awesomeness-
Nina
PS: Do you want to catch my Facebook LIVE chats? You can follow me by searching Nina L. Kovner or click here to follow. Thank you!
About Nina L. Kovner: From the shampoo room to the boardroom, Nina L. Kovner took the world of pro beauty by storm with her thoughtful attention to detail and never-ending tenacity. After 26 years of conquering obstacles in an ever-changing business landscape and helping to build one of the most recognized professional haircare brands in the world, she respectfully walked away from a career at the top to help small business owners and artists discover and live their purpose with passion and empower their businesses. Now, as Chief Awesomeness Empowerer at Passion Squared, she wakes up every morning saying to herself… “How I am going to help people create awesome today?”
About Passion Squared: WHAT'S LOVE GOT TO DO WITH IT? Everything. Awesome creative small business owners and the people who work in them are created from the inside out and we work to empower your life and business with a focus on online + offline marketing, strategy and brand development with a heavy dose of personal development awesome dust sprinkled onto every thing we do. You can find Nina all over the social + digital web when she’s not drinking espresso or spooning her dogs. Connect with her at passionsquared, on Twitter, Facebook, Instagram, Snapchat (@passionsquared) and Youtube.