Salon Best Practices: Read Beauty Trade Journals

In the “old days” trade journals were paper, today they are still paper, but ever more popularly they are on line, on video on social media and published by the minute. These videos are a part of that trend.  Keep clicking, but read the old fashioned paper ones too.

About: Ivan Zoot is ClipperGuy Ivan is a licensed barber, licensed cosmetologist and certified personal trainer.  Ivan specializes in working with salons, individuals and brands to get healthy, stay healthy, build business and increase profits and productivity. Ivan is a must see presenter at educational events and trade shows throughout the world. His book series, ClipperGuy Says… features eight titles ranging from technical cutting and business building to revealing the secrets of the cutting system he developed and used to break three Guinness World Hair Cutting records. The ClipperGuy channel on Youtube is a hair industry favorite for Ivan’s education, motivation and inspiration.  He has hundreds of videos there. More information about Ivan is available at www.clipperguy.com.

 

YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

Suggested Articles

Her go-to hairstylist took to Instagram to share the breakdown for the look.

Chicaiza describes the space like a clients’ “modern home away from home—a beloved destination you’d vacation to with your BFF over and over again.”

Client retention is your ability to keep your clients coming back for more.