Salon Success: Create a Buying Environment

The Two Minute Salon Manager’ Antony Whitaker from says that many salon owners need to look outside the industry to realize that successful retailing is not just about creating a selling environment, but it’s just as much about creating a buying environment. Developing the product knowledge and the communication skills is only half the story, the other half is about creating an environment that makes people want to buy before the hairdresser has even said a word! Look at successful retailers in other industries for inspiration!

About: Antony Whitaker is Mr. Motivation! The ultimate educator and motivator, with a worldwide reputation based on more than 30 years experience in the hairdressing industry. He is internationally acclaimed as a gifted, multi award-winning stylist-turned-educator, motivator, business coach and best-selling author of the GROW book series. Twice named Australian hairdresser of the year. UK based Antony is now recognised and respected worldwide as the industry’s leading motivational speaker, having taken his message on management, money, marketing, team-building and retailing to more than 250,0000 hairdressers in more than 40 countries. His GROW series of inspirational books for hairdressers, salon owners and managers sets a new benchmark of business excellence for hairdressers. To find out more or to subscribe to his inspirational ‘Unplugged’ audio club featuring monthly interviews with industry icons, or to enquire about a limited amount of one to one telephone coaching for salon owners and managers visit