Bespoke Beauty Brands, LLC (BBB) has announced the appointment of Michael Erickson as chief financial officer (CFO), effective November 28, 2022.
“I am excited to join Bespoke Beauty Brands, LLC, a leading company in the extremely competitive beauty space,” said Erickson. “I look forward to ensuring BBB continues to be an industry leader and drive the next phase of growth.”
Launched in 2019, BBB manages everything from concept creation to distribution. Based in Los Angeles, California, Bespoke Beauty Brands, LLC was founded by Toni Ko, whose first company, NYX Cosmetics, was acquired by L’Oréal in 2014.
Erickson brings more than 25 years of experience in financial planning, analysis and operational finance and has a proven history of driving growth and building high-performance finance teams.
Most recently, Erickson served as chief financial officer for the DTC brand Kencko, a plant-based nutrition company. Prior to that role, he held key financial leadership positions at well-known CPG and retail companies including Neutrogena, The Gap, Michael Stores, and Fossil.
“I am delighted to welcome Michael Erickson to BBB’s leadership team,” said Toni Ko, founder of Bespoke Beauty Brands, LLC. “With his accomplished background and level of expertise, I am confident he will propel our company forward and position us for continued long-term success.”
As CFO, Erickson will lead BBB’s financial operations including planning, analysis, and investor relations to strengthen bottom-line results and achieve overall brand goals.
Erickson holds a Bachelor of Science in Business from the University of Southern California and a Master of Business Administration from the University of Colorado at Boulder.