Exactly one year from when the professional salon industry hit an all-time low, data from Kline PRO U.S. shows a significant high mark for the industry in the U.S. Salon service transactions for March 2021 were the highest since March 2020. Clients are gradually returning to salons, indicating that there is a chance for business to return to pre-pandemic levels.
NUMBER OF SALON SERVICE TRANSACTIONS BY MONTH, OCT. 2020 THROUGH MAR. 2021
Source: Kline PRO United States and Canada, Q1 2021
In the U.S., salon service transactions in March 2021 were up 5.6 percent over the previous high in October 2020. Service categories that peaked in March are haircuts, treatments, and other goods and services. The number of treatment services increased 11.6 percent in that time frame. Clarifying treatment jumped over 50 percent, while the highest number of treatments were for conditioning. Beyond the traditional hair services, salons saw a surge in ancillary services, such as:
- Body Treatment
- Tanning
- Skincare
- Hair Removal
- Shaving
- Hair Extension and Weave Services
- Eyebrow Services
- Massage
Missing from the March highs is haircoloring, which surged in June 2020 when salons saw widespread re-openings throughout the U.S. Highlighting services ranked first, followed by color glossing/toning. Texturing services, most notably perms, spiked then too, and were at the highest levels in years.