Paul Mitchell has launched an all-new collection of permanent hair color to support stylists: Paul Mitchell the color 10. Formulated with the lowest amount of ammonia required to provide slight lift and up to 100 percent gray coverage for a fast 10-minute processing time.
The quick process will also help professional book more appointments, accommodate last-minute guests, and turn extra minutes into added revenue. With eight popular shades in three color families, this permanent cream hair color simplifies inventory and works extra hard, so stylists don’t have to. It's also expected to work well for clients with fast regrowth, who are coming in every two to three weeks.
Paul Mitchell the color 10 is said to be ideal for level 3 to 7 clients with 40-60 percent gray.
Paul Mitchell the color 10 shades include:
Natural (.0) - 3N, 4N, 5N, 6N: Formulated with brown-to-tan background color and no added tone. This family is precisely balanced to deliver a natural result without appearing too cool or too warm.
Natural warm (.03) - 5Nw, 6Nw, 7Nw: Formulated with brown-to-tan background color and has a soft, warm, golden tone. It is warmer than the Natural family without any obvious red and mimics the way the sun lightens hair.
Natural gold (.73) - 7Ng: Formulated with brown-to-tan background color with a visible amount of gold that delivers butterscotch-blonde results.
How To use Paul Mitchell the color 10
Mix 1 : 1.5 with Paul Mitchell 20 Volume Cream Developer. Apply immediately at the root for retouch applications. Process for 10 minutes. Paul Mitchell the color 10 shades are fully intermixable for added versatility and customizable guest offerings; do not combine with any Paul Mitchell the color shades. For complete instructions or to learn more about the new line, visit Paul Mitchell the color 10.
Paul Mitchell the color 10 is formulated with the same sustainably sourced beeswax as the beloved the color permanent hair color series to deliver healthy-looking and conditioned hair with outstanding shine and manageability. To uphold its commitment to the betterment of people and the planet, Paul Mitchell has partnered with Bees for Development in honor of its hero ingredient. To learn more about Bees for Development and other efforts to make a positive impact on the planet, visit https://www.paulmitchell.com/sustainability.
Paul Mitchell the color 10 will be available in eight shades beginning March 2023.