In an effort to support the beauty industry, Aveda announced a robust, multifaceted program designed to directly benefit independent salons that have been impacted by the COVID-19 pandemic. Salons and spas that carry Aveda products are independently owned; this includes more than 6,000 small businesses in the United States alone.
“We’ve watched small businesses take a major hit over the last several weeks, and that includes our thousands of independently owned salon partners across the United States which have closed their doors to protect their staff and their guests," says April Anslinger, Aveda SVP and North America general manager. "They have done their part to protect their communities, and now we want to do our part to help them reopen as soon as they are able," she says.
Aveda Cares aims to help Aveda salons recover via six initiatives:
- A $1.5M+ fundraising effort in celebration of Hairstylist Appreciation Day (4/30)
- Providing monetary contributions via Aveda’s loyalty program
- An increased online commission program
- Extended terms for applicable salons
- 1000+ hours of free virtual education
- A weekly virtual owners forum
A $1.5M+ Financial Relief Goal
To provide support for its partner salons, Aveda kicks off a fundraising program to help provide financial support to salons who have been affected by recent voluntary and state-mandated closures. Aveda will contribute $600,000 to The Salon and Spa Relief Fund, a non-profit organization established to help salon and spa owners and their employees rebuild their lives and businesses. Consumers can join this effort with Aveda by:
- Making a donation when checking out on Aveda.com, which will then be donated to The Salon & Spa Relief Fund
- Redeeming their Pure Privilege Points (Aveda Loyalty Members only), turning the Points into dollars which will be directly donated to the fund
- Making a direct donation at salonandsparelieffund.org
Through these efforts, Aveda hopes to raise at least $1.5 million to enable the provision of grants through The Salon and Spa Relief Fund in denominations of $2,500 and $5,000 to salons and spas in need.