More than six weeks after the Coronavirus forced business shutdowns around the world, the professional skincare industry is eagerly seeking guidance on how to reopen and perform skincare treatments safely. Dermalogica announced new measures to help salon owners and professional skin therapists reopen their businesses when the time is right in their local markets.
Developed in accordance with Dermalogica’s professional-grade standards, and with the safety of staff and consumers as top priority, the new measures include:
· Dermalogica Principles for Enhanced Service Safety, a set of directives such as maintaining physical distancing by staggering appointments and limiting entrance; wearing masks in common areas and masks and face shields during treatments; hand sanitization, handwashing, and sterilization; as well as requirements for laundering and retail testers.
· Detailed safety protocols that address specific touchpoints such as pre-appointment screening; client arrival and departure; retail and common-area floor services; treatment room sanitation; protective wear, and more.
· Clean Touch Certification, awarded to skin therapists who complete free online training on the key principles and enhanced protocols. Upon completion, skin therapists will earn a certificate recognizing them as Clean Touch Certified, which they can display in their salon, treatment room, or website.
Dermalogica's principles go beyond what is legally mandated but should not replace state board or local authority regulations.
“As science progresses, we will surely need to loosen or tighten the safety precautions,” states Dermalogica Global CEO Aurelian Lis. “What counts is that we have defined the most appropriate steps now so that the industry can embark on the changes necessary to make facial skincare services a reality. With big business focused on digital or sitting it out, skin therapists are not willing to give up on the important industry of human touch and connection.”
Dermalogica also teased a new “Back in Touch” global marketing campaign, created to support Dermalogica skin therapists as they start thinking about reopening and reconnecting with their clients. The campaign will launch in select Dermalogica markets in May and continue wider roll-out as local communities suggest that it is safe to do so.