How the Beauty Industry is Reacting to Coronavirus

photo via Getty Images

Every day, stylists across the country are heading back to their salons and learning how to cope with their new normal. Organizations like The Professional Beauty Association are working tirelessly to make that transition as seamless as possible by sharing back-to-work guidelines, financial resources and best practices. 

In this Fortune video, PBA Executive Director Steve Sleeper explains how the industry is reacting to coronavirus, and how the changes will shape business moving forward. Click below to watch. 



Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.