Survey Says Consumers Will Return to Salons First

Recently, consulting firm Buzz Beauté surveyed consumers to understand where they will go and how they will spend their money when businesses reopen. Good news for stylists: The salon ranked first among more than three-quarters of respondents. Check out the full survey results here:

Where will consumers visit within 30 days of business doors reopening?

Salon 83%

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Restaurants or bars 60%

Gym Classes 44%

Entertainment 34%

Family Activities 22%

Vacation 16%

 

Which beauty services do consumers plan to get within those 30 days?

Hair services 81%

Pedicure 53%

Spa Treatments (skincare and massage combined) 44%

Will consumers visit the same salon or a different one?

Plan to visit the same salon, but expect safety protocols to be put into place 97%

Could be incentivized to receive services if there was a discount 72%

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