A good photo can showcase your work in an instant and leave potential clients in awe of your artistry.

Dozens of companies are constantly vying for your clients' attention on social media. How will you stand out in such a crowded space? 

Flat waves are having their moment on Instagram, and for a good reason. Here are some of our favorites:

These days, the more extravagant the better and a costume itself is simply not enough.

With the new YouCam Makeup X Redken app, clients can create their own reference photos before booking an appointment.

The program rebuild allows salons to manage their businesses with ease in a completely user-friendly fashion.

HVA4’s Instagram Video of the Year winner is every club kids Orange Creamsicle dream.

HVA4 Story Video of the Year Winner, Fōrma + Collective Salon presents: Identity.