According to Dash Hudson, a top social analytics company, sharing images of clever signage relating to your brand resonates well on Instagram. A top online retailer notes that sharing playful signage has led to engagement rates higher than their average by over 150 percent. The above sign from the Kentucky-based sign company Pine and Birch is too perfect.
Many salons use A-frame sign stands, chalkboards or letter boards to promote services. With witty phrases and a little artistic flare, these posts add character to your social feed and expresses your business’ personality to your followers. Plus, it’s a great way to get your followers excited about the holidays—and even more excited about booking holiday appointments.
Lastly, it could be a great way to gain exposure. For instance, stylist Carrine Zachary shared the above photo on Instagram. A large hair brand took notice, shared it on their feed and tagged her—the photo earned over 5,000 likes.
Speaking of signs…have you signed up for American Salon’s newsletter, Hello Gorgeous? Sign up here for our weekly go-to guide for inspiration, education and the latest beauty news featuring how-tos, business and career builders and profiles on industry professionals.