Color How-To: Rich Ruby Red

If you’re searching for holiday color and style inspiration, look no further than this rich ruby red created by Haley Estep (@haleymestep).

  1. Apply KeraLuminous Permanent Hair Color 5.6/5R mixed with 20-volume developer to the base and select panels at the nape area for depth.
  2. Use KeraBrilliance Demi-Permanent 6.6/6R with 6-volume Activator, applying from the mid shaft through to the ends, blending into the base color.
  3. Apply GraffitiGlam Intense Direct Pigments Scarlet Red and Pink Passion to the ends of the top sections of the head to maximize the vibrancy of the complementary color palette.