Arrojo's Sonic Boom Brings '90s Urban Street Style Back

The new ARROJO Sonic Boom collection takes inspiration from 1990s urban street style, where grunge, minimalism, slip dresses and Brit-pop tracksuit tops dominated. “We wanted to reflect fashion’s current ’90s revival with our new collection,” says ARROJO Creative Director Lina Arrojo. “It features everything from classic bobs to grungy colors and undone styles, because that’s what the ’90s were all about—a pick-and-mix approach that incorporates everything from the commercialism of ‘The Rachel’ to the punk rock vibes of Courtney Love’s ‘kinderwhore’ look.” Pixie cuts, crops, layered looks, graduations and full fringes throw it back, epitomizing the tough urban attitude of the ’90s while giving Sonic Boom its edge.


Sporty, Grungy Bob with a Bit of an Attitude

“We used the straight-edge razor for soft diffusion of texture and added a soft undercut to give the bob the freedom to swing and move,” says Arrojo. “The color is a hand-painted splash of blue using Goldwell hair color. Using ARROJO Cream Whip to add moisture and encourage texture, we tousled ARROJO Wave Mist through the style, creating a loose lived-in effect. To finish, we applied bursts of ARROJO ReFRESH Dry Conditioner from mid-lengths to ends to add sheen.”


Layered Center-Part with Grungy Pop

“This look was layered with a razor to create tapered edges and softness. The highlights were hand-painted in, in diagonal sections. Our American Wave root-wrapping technique was used to give the roots lift, giving the style more oomph,” says Arrojo.


Bombshell Fringe with a Hidden Undercut and Rock-and-Roll Texture

“Bangs were cut using a razor in diagonal sections, and also used throughout to layer and texturize the look, sketching in the shape. The heavy undercut creates space to build incredible texture when styling the hair to be worn down,” says Arrojo. “For color, classic highlighting combined with tailor-made hair painting creates
the undulating shade.”


Surprise Undercut
This is the same cut and color as above. “But to create a versatile, urban street style for the girl about town, we used hair cream for a sultry, slept-on texture,” says Arrojo. “Add pomade to smooth hair upwards, into a clean side-parted shape. Finish with Fierce Firm Hold Hairspray for glossy shine, lots of hold, and flyway defense.”

From the April issue, click here for the digital edition.