For clients who love switching up their color all the time, look no further than Pravana Color Enhancers. The four temporary color-depositing conditioners are ideal for stylists looking for temporary creative color solutions and color refresh options for clients at the backbar. They also help mend split ends so hair is smoother, healthier and more manageable, thanks to an exclusive Reunite Mending Technology. Amino acids help internal strength to restore hair from the inside out, and plant-derived mending ingredients to help to reunite the cuticle layer.
Color Enhancers also contain Oat Protein to condition hair and Kakadu Plum Extract for antioxidants that promote elasticity. Plus, they’re packaged in recyclable Bio-Resin tubes made of sugarcane, one of the only agricultural crops that reduces greenhouse emissions and has a low carbon footprint when being produced.
Bonus: They last seven washes!
How to Use:
1. Shampoo and towel dry hair.
2. Distribute Color Enhancer through hair and leave for 5-10 minutes. For overly porous hair, lightly condition before applying Color Enhancer.
3. Simply rinse then style.
To accompany the launch, Pravana has partnered up with the free augmented reality beauty app Perfect365. Through the end of December, users can virtually try on the four Pravana Color Enhancer shades through the live mirror or by uploading a selfie.
This is a great tool for stylists to use behind the chair, too.