FEKKAI Baby Blonde Shampoo

Frédéric Fekkai is a household name in the professional hair industry. In addition to being a celebrity hairstylist, he's now at the helm of two haircare brands: The One by Frédéric Fekkai, and most recently, FEKKAI.

Baby Blonde Shampoo, one of the color-specific products in the newly-launched line, is infused with French Chamomile Extract that works overtime to soothe the scalp. The brightening shampoo promises to boost radiance and gently highlight over time.

What's more, the product's packaging is made from 95 percent recycled plastic that is domestically sourced, making each tube 100 percent recyclable.

YOUR WEEKLY NEWSLETTER - FREE

Enjoying this story? Subscribe to the American Salon Newsletter

Get inspirational trends, techniques, tips, education and the latest beauty news delivered right to your inbox! To read on the go, sign up today to get weekly beauty news and updates.

See more here.

Read more on

Suggested Articles

Celebrity makeup artist Jillian Dempsey just launched FYFE Beauty, an app that makes shopping for products and trying new looks easy to do from home.

Encourage clients to keep their hands sanitized, stylishly.

An answer to flat, lifeless hair has arrived: ghd Rise, a 3D volume smart hot brush.