Salon owner Doug McCoy of House of POp Salon in Spokane, WA, constantly shoots his own work for promotional purposes. He recently photographed a makeover series documenting how clothing and attitude can dramatically alter a look. The model wore the same cut and color from Keune in four different ways. Other looks include a silver dress (playful and flirty), a gold gown (glamorous and posh) and a blue dress (edgy and raw). In the video below, McCoy shows how one cut can go from carefree and casual to soft and playful, gritty and edgy to rock and roll to vintage cool.
From the March issue, click here for the digital edition.