How-To Video: 5 Looks, 1 Cut

McCoy's model dons a sweater, setting a soft and romantic tone.

Salon owner Doug McCoy of House of POp Salon in Spokane, WA, constantly shoots his own work for promotional purposes. He recently photographed a makeover series documenting how clothing and attitude can dramatically alter a look. The model wore the same cut and color from Keune in four different ways. Other looks include a silver dress (playful and flirty), a gold gown (glamorous and posh) and a blue dress (edgy and raw). In the video below, McCoy shows how one cut can go from carefree and casual to soft and playful, gritty and edgy to rock and roll to vintage cool.

From the March issue, click here for the digital edition.

Suggested Articles

Hair accessories are one of the key trends this year, so create this headband style with these simple steps.

Award-winning Black artist and educator Miki Wright explores the question: Do Black lives really matter in the beauty industry?

Keys, who has been a long-time proponent of no-makeup makeup, is partnering with e.l.f Cosmetics to launch a lifestyle beauty brand.