How-To Video: Pinned Fishtail Side Braid

Hair/Ruth Roche; Makeup/Julie Dalton-Brush.

Sometimes the coolest ideas are a result of reinventing ways to use basic items. Bobby pins have been around forever, but now instead of trying to hide them, they are front and center as accessories in various colors and patterns. Ruth Roche (@ruthroche), Global Artistic Ambassador for Pureology Serious Colour Care, shows us how to create a fishtail side braid accented with blue bobby pins. The result is a striking blue chevron pattern throughout a fishtail braid. Watch the process below: 

Get the Look: 

  1. Create a strong foundation by applying Pureology Serious Colour Care Colour Fanatic Spray to provide moisture, tame frizz, condition and make hair easier to comb.
  2. Then, apply Pureology Serious Colour Care Clean Volume Weightless Volume to create texture and body without feeling like there is product in the hair.

  3. To create even more texture, apply Pureology Serious Colour Care Stylist Root Lift in an “S” pattern to each section and work through with hands.

  4. Rough dry with a blow dryer and finish the ends with a large round brush.

  5. Work Pureology Serious Colour Care Strengthening Control Zero Dulling Hair Spray through each section and wrap around a 1” curling iron to create more movement and a finish that looks less done. Foundation complete – now for the braiding.

  6. Using just hands, make a center part, gather all hair into a ponytail to one side and pull pieces out at the crown to create more volume there.  Cover the elastic with natural hair.

  7. Separate the ponytail into two small sections and create a fishtail braid by wrapping a small amount of hair from the left over to the right, then take a small section from the right and wrap it to the left—at all times only two sections will be in hands. Complete until the ends and secure with an elastic.

  8. Starting at the bottom of the braid, pinch the area where the two sections cross (with thumb on the top) and insert a blue bobby pin into the braid in the direction the hair is moving through the braid. Keep the pin on the surface and tuck in the tip at the cross section under the thumb so it stays secure. Work up to the top of the braid.

  9. Finish by misting Pureology Serious Colour Care Strengthening Control Zero Dulling Hair Spray on the surface while separating any soft pieces framing the face.

About: Ruth Roche is Global Artistic Ambassador for Pureology Serious Colour Care. She specializes in design/finishing trends and business, and is as captivating in front of thousands as she is in an intimate in-salon setting. She is the winner of multiple North American Hairstyling Awards (NAHA) and has contributed to Milady’s Standard Textbook of Cosmetology. Stylists from around the world learn, grow and fuel their creative fire with her. She is an established celebrity stylist—working with stars such as Anne Hathaway, Claire Danes, Amy Adams, Pink, Jenna Fischer and Mariah Carey—and maintains a loyal clientele at Cutler Salon in NYC. Website:, Facebook:, Instagram:, Pinterest:, Twitter:, YouTube: