What exactly is an independent educator, you ask? Simply put, it's someone who teaches content under their own design. You do not fall under a brand, because you ARE the brand.
So, is becoming an independent educator the right thing for you? Grab a pen and paper, and let's answer some questions that may give you some clarity.
If you answered yes to these questions, then you are totally ready to be an independent educator! But first, here are a few steps to help you get the momentum going.
FIND YOUR NICHE
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Do you constantly get questions from other stylists about your techniques?
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Do you have a good percentage of stylists following you on social media?
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Do you love to share your knowledge and help others reach their goals?
CLASS TYPE
Will this be a hands-on class? A demo class? Is it suitable for an Instagram or Facebook Live?
SET A DATE
Set yourself a date—I would suggest eight to 10 weeks from now. This is only a personal date, but it will keep you accountable! After this date is set, it’s time to create your outline.
OUTLINE
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What do you get compliments on in your business?
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What gets you excited about your business?
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What do you see, think or do that is different from others?
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What do you feel is your biggest strength in your business?
CULTIVATE A FOLLOWING
Start creating Instagram Stories that engage potential students. Share your techniques and formulas. If you give them value, they will want more. Then, when your class launches, they will be more than excited to come see you in action!
REACH OUT TO YOUR FAVORITE BRANDS
Tell them how much you love their products and ask if they would like to donate items for the swag bags. You can also ask local businesses. Connections will move you forward with this. Cultivate genuine relationships with these brands and local businesses—start tagging them in all your IG content! They will have their eye on you and be warmed up by the time you reach out.
PUSH THROUGH THE FEAR
You will be nervous, you will be scared, you will question whether or not you should do this. But I am here to tell you that you absolutely should! I was once where you are, but I didn’t know how to get there. But I did it anyway, and I created this information to help and guide you to live in your purpose! And if being an independent educator is yours, then these are the steps to help you get there.
TAKE ACTION
Take an IG poll on your Stories. Ask something like: "If I taught a class, what would you hope it would be on?” or “Would you love to take a class from me?” This will give you a good idea of where your audience is at.
Need more? You can find me on IG @BlondeByNoon
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What type of transformation are you offering?
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Will they be bonding experts? Extension experts?
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What steps do they need to take to get from where they are to where they are going?
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