Earlier this year, John Paul Mitchell Systems launched "Style Trip," a web series that invites viewers inside salons to explore the world of hairdressing. Now, the series is back with a new narrative-driven approach to telling stories of craft and inspiration as the JPMS Artistic Team visits salons and communities around the country.
In collaboration with the multimedia storytellers at Media Stone Creative, JPMS has revamped Style Trip as a series of short documentaries, about 15 minutes long, that go inside top salons to discover local brands, artists, and communities. For each webisode, series host and JPMS Artistic Director of Color Colin Caruso works with local stylists to explore their community in search of inspiration for hair.
One of the webisodes in the series visits Studio Be Salon in Fort Collins, Colorado, finding inspiration from New Belgium Brewery and Horsetooth Reservoir, both staples of the Fort Collins community. In the webisode, Caruso—along with featured guest JPMS Editorial Director Noogie Thai and the Studio Be team—toured New Belgium and tasted several of its beers, which later became inspiration for hair color. Caruso also found incredible brand alignment with New Belgium, whose dedication to its employees, its products, and the environment echoes the ethos of the entire JPMS organization.
Style Trip Fort Collins is now live on the Paul Mitchell YouTube Channel, with the next two episodes—which will visit Springfield, Missouri, and Burlington, Vermont—scheduled to debut late this year and in early 2020.
Find more information about Style Trip and download tip cards featuring hair styles and hair colors from each episode at paulmitchellpro.com.