June Cover Look: Aloxxi

Team Spirit

Members of Aloxxi’s Artistic Team met at a studio in El Segundo, CA recently to shoot a series of images to be used in their upcoming ad campaigns in support of the new Essential 7 Oil Care and Style Collection. Everything at Aloxxi is a team effort, and this was no different, with Marilyn Cole, Erin Nelson and Peggy Wright collaborating on the finished looks. When I asked to tag along that day, Aloxxi rolled out the red carpet, allowing me to work with photographer Dani Brubaker in order to get the perfect image for our June cover. We hope you love it as much as we do. Of course, Aloxxi hopes you’ll love Essential 7 as much as they do, and what’s not to love? The collection has been proven to control frizz four times longer so essentially (pun intended) it’s the only haircare line that dry, textured, unruly hair will ever need. Each luxurious product in the line is infused with a blend of seven botanic oils: olive, grape, sunflower, geranium, clary sage, jojoba and walnut, to help restore elasticity, strengthen hair and add shine. Of course, the proof is in the pudding, and if you turn to page 106, you can see the results for yourself. ✂ —Marianne Dougherty