Ouidad Debuts Stylutions Trio for Curls


Ouidad, the brand made for curly girls, created Stylutions, a trio of products that aim to please when it comes to texture, volume and curl care. All products feature food-inspired ingredients for extra-natural formulas, and provide UV and thermal protection.

Clean Sweep Moisturizing Dry Shampoo instantly cleanses and conditions curls with an invisible formula that features rose hip seed and Mongongo oils that condition the hair and scalp; raw silk powders that provide natural volume and restore softness; and carob tree protein complex to strengthen weakened keratin bonds inside the hair shaft and increase elasticity.

PRO TIP: "How many girls with curly hair wash their hair more than once a week? They don't," says Chadwick Pendley (@chadwickpendley), Ouidad master artistic educator and co-owner of a Ouidad flagship salon in Ft. Lauderdale. "With that comes a set of challenges. On Days 4 and 5, while the curls look gorgeous, what's going on with the scalp? The dry shampoo helps us prolong those gorgeous curls but take care of the challenges. You spray about 6 to 8 inches from the scalp at the roots and gently massage. The thing that's amazing about it is there's no residue. It allows the root to come back to life, and that root is the base for volume."


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Revive & Shine Rejuvenating Dry Oil Mist adds moisture and shine between washes, and eliminates frizz. It features Mongongo and watermelon seed oils to condition strands and deeply hydrate; argan, walnut and avocado oils to restore shine and deliver nutrients; and carob tree protein complex.

PRO TIP: "Hair loses moisture daily, and we have to restore it," says Pendley. "Some products restore moisture, but it sits on the cuticle and weighs it down. This mist isn't heavy, greasy or waxy. Simply apply the product from the midshaft down, or wherever the hair appears to be slightly dull or dehydrated. This is a daily touch-up and belongs in every girl's purse. It'll keep your curls poppin'."

Going Up! Volumizing Texture Spray creates multidimensional texture sans crunchiness, featuring non-drying silk powders, Manuka honey to help define curls and prevent frizz, plus Mongongo oil and carob tree protein complex.

PRO TIP: "This takes Day 1 clean, limp hair and brings it to Day 5 full, lived-in expanded curls immediately," says Pendley. "You can continue to repurpose the curls throughout the week."